Roberta Surini joins Allegrini and Corte Giara as new Marketing & Communication Manager
Allegrini is pleased to welcome a new arrival: starting from January 2023, Marketing and Communication of the Allegrini and Corte Giara brands will be entrusted to Roberta Surini.
She will be in charge of promoting the Allegrini brand in Italy and around the world, to consolidate its identity through a communication and branding strategy designed in close liaison with the owners and the Director of Sales.
With a Degree in Communication and Trade Marketing, and a research thesis carried out at the Corporate Communication Department of Harrods in London, Roberta Surini has many years of experience in marketing and communication, starting out at the Poltrona Frau Group and in agencies collaborating with institutional bodies such as the Lombardy Region. Since 2011, her great passion, the world of wine, has also become her daily professional focus. Her entry into the wine sector led her first to Bellavista Franciacorta, then to Champagne Pommery. These experiences were followed by her immersion in the complex world of Prosecco Superiore where she worked in the Asolo and Conegliano Valdobbiadene appellations, concluding her journey in the sparkling wine sector at Masottina. Having now arrived in Allegrini, she is effectively returning to her first great passion: the Amarone that led her to fall in love with this sector.
“I like to think of it a sign of destiny. Without a doubt it is an extraordinary challenge and I am extremely proud to be able to work for a historic brand like Allegrini, the undisputed champion of the ‘Made in Italy’ brand that is so highly appreciated worldwide. I can only thank Marilisa Allegrini for the trust she has placed in me” – said Roberta Surini.
The entry of Roberta Surini was preceded by the Company’s decision to avail itself of the external collaboration of Elisabetta Prosdocimi for activities related to the Group’s Press Office. A communication professional with wide-ranging experience in various transversal sectors as publishing, culture and economics, Elisabetta Prosdocimi has been working in the institutional press office field for over fifteen years, collaborating with companies and related institutional entities throughout Italy.