The renewed iconography
An ancient story is redesigned to live in the contemporary world
The result of collaboration with the Hangar Design Group agency, the label redesign gives voice to the wine’s identity. The outlined slope of a hill merges with the black feathers of a raven and the magic of its flight, represented with a modern and almost ethereal sign, a symbol of mystery and at the same time of innovation. This light and novel artistic interpretation breaks away from traditional visual representations of wine, inviting reflection on the transformative nature of time and the work of man.