Allegrini Club:
Experience Wine Beyond the Glass

The Allegrini Club is for those who believe every bottle has a story to tell — of a land steeped in tradition, a family guarding its legacy, and a passion that comes to life in every pour.

Club

As a member, you’ll enjoy:

  • Extraordinary experiences in the heart of Valpolicella, exploring historic vineyards and breathtaking landscapes.
  • Rare vintages and exclusive releases, straight from the Allegrini Family’s private reserve, often available before anyone else.
  • Immersive tasting journeys, thoughtfully curated to delight every sense.
  • Tailored offers and special selections, created for true wine lovers and collectors.

Join a community that celebrates authentic connections, unforgettable memories, and the culture of fine wine — for those who savor wine as a way of life, not just a drink.

Grola:
Where the Dream of Valpolicella Was Born

There is a hill that rises above Valpolicella, framed by cypress trees and caressed by the breezes of Lake Garda. This is Grola, the beating heart of the region’s wine renaissance, where in the 1970s Giovanni Allegrini created two iconic wines: Grola Valpolicella Classico Superiore and La Poja, 100% Corvina Veronese.

Your journey begins in the charming village of San Giorgio di Valpolicella, where you can admire breathtaking views of the hill and the renowned La Poja cru. It continues with a guided walk through vineyards overlooking Lake Garda, led by a historical and environmental expert who will reveal the deep connection between the land, its history, and its wines.

The experience culminates in an exclusive tasting of our signature wines, served at different temperatures to highlight their versatility, paired with bespoke dishes designed to create a truly personalized gourmet journey.

This exclusive experience is reserved for Allegrini Club members.

Join the Allegrini Club to experience firsthand the dream of Grola and Poja — and book your unforgettable visit.