ALLEGRINI SOSTIENE GUGGENHEIM INTRAPRESÆ

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“Un ambasciatore per l’Italia”<br/>L’editoriale di Wine Spectator <br/> celebra la storia di Allegrini
05 aprile 2017

“Un ambasciatore per l’Italia”
L’editoriale di Wine Spectator
celebra la storia di Allegrini

"Un ambasciatore per l'Italia". Così Wine Spectator titola l'editoriale firmato da Marvin Shanken e Tom Matthews sul numero di aprile, quello che dedica la copertina a Marilisa Allegrini. Marilisa, Franco e Walter, si legge nel testo della rivista, hanno aiutato il Veneto ad aumentare la qualità e a riguadagnare prestigio. È una storia suggestiva, e rappresenta l'energia e la determinazione dei viticoltori italiani nel complesso.
Ecco il testo dell'editoriale:
The Allegrini family has deep roots in the vineyards that surround Verona, in north-central Italy. But when siblings Marilisa, Walter and Franco took over the company after the death of their father, in 1983 both the winery and the region were in dire straits Marilisa took on the daunting task of selling Allegrini wines in the United States. She quickly discovered that Americans were not fans of the thin herbaceous Valpolicellas nor the thick, oxidized Amarones. She turned to her brothers for help: Walter in the vineyards, and Franco in the winery. Together, they have established Allegrini as one of the most dynamic and successful wine companies in Italy. And they have helped the entire Veneto region raise quality and regain prestige. There has been triumph and tragedy along the way. But the family persevered, and expanded. Now the seventh generation is entering the business. It's an inspiring story, and it reflects the energy and determination of Italian vintners as a whole.


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