The ‘Historic Families’ <br/>celebrate their 10th anniversary
07 March 2019

The ‘Historic Families’
celebrate their 10th anniversary

This year marks the 10th anniversary of the ‘Historical Families’, the Association founded in 2009 that now counts thirteen historical producers of Amarone Docg (Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi, Torre d’Orti, Venturini and Zenato). Its aim is to promote the wine that has become an Italian viticultural icon that is renowned and appreciated all over the world.
“Ten years together may seem a small thing if we think about the long history of every single company in the association. Instead, they become an important milestone if we look at the goals achieved by the Historical Families in the decade that ends this year”, explains Maria Sabrina Tedeschi, current president of the group.
From 2009 to today, the broad consensus on the founding principles of the Association has been illustrated by the Association’s success: the number of members has grown, strategic relationships have been established with producers of other wine-growing regions on the basis of the same principles, and important synergies have been created with associations and institutions related to the world of wine to strengthen the benefits of working as a team.
The group is made up of historical wine companies, each with its own characteristics and philosophy, which have shown that they can work together and in mutual support of each other. Today, the Association sells about 2.3 million bottles of Amarone DOCG annually, allocating about 2 million to the export market (equal to 80% of its production). In 2009, the aggregate figure of the current Historical Families recorded exports of about 1.7 million bottles. In ten years, therefore, there has been an 18% increase in export volumes, with increased growth in value and particularly successful expansion in the United States, Canada, Scandinavia and Switzerland”.
The Association was established in 2009 based on the aspirations of the ten founding companies to enhance the identity of the highly prized Amarone della Valpolicella and promote respect for its typical characteristics, the long tradition of craftsmanship and the promotion of the wine making territory. The members of the Historical Families have always worked to foster sustainability and are committed to research to improve methods of cultivation and impact on the territory, illustrating via their constant commitment that high quality Amarone can only be produced via the art of precise expertise and profound knowledge and understanding of one’s own terroir.