FOCUS DAY FOR ALTAGAMMA<br/>the industry for culture and creativity<br/> in a new publication
31 May 2018

the industry for culture and creativity
in a new publication

Giornata Altagamma 2018, the annual event had by the Altagamma Foundation, an organization that since 1992 has brought together the best in Italian cultural and creative industries in sectors such as fashion, design, jewellery, food, hospitality, motors and wellness, has closed in Rome with the Strategic Conference. The Day was an important opportunity to offer Italy a contribution in terms of debate on strategies and concrete proposals by a sector that represents one of the Italian economy's cutting edge industries in the world and whose development is fundamental for the economy of the entire country. According to the Foundation, it is possible to increase Italy's share in the high-end goods and services sector from the current 10% to 15% worldwide and to aim to double the current € 100 billion, which currently contributes 5% to Italy's GDP, bringing it to over € 200 billion.
The sector's invaluable assets in terms of know-how, creativity and culture are illustrated by Fondazione Altagamma in the book “Altagamma. Strategie per l’Italia d’eccellenza” presented by its President, Illy, at the opening of the Strategic Conference. The book covers a wide-range of topics and is the result of a concerted effort to summarize not only the Foundation's proposals for bringing new impetus to the Italian economy through a stronger and more competitive cultural and creative industry, but also reflections by over 70 leading figures including entrepreneurs, analysts and finance experts on the future of the Italian economy.
At the end, the Foundation confered honours upon the new Altagamma Honorary Members: personalities and public and private institutions that have distinguished themselves in a particular way throughout the world in the promotion of Italian excellence. Awards were made as Ambassadors of Italian Excellence to: Paola Antonelli (Senior Curator, Department of Architecture and Design, MOMA - Museum of Modern Art, New York), Nadia Santini (Michelin-Starred Chef, Ristorante Il Pescatore), Lucrezia Reichlin (economist, London Business School). The Pinacoteca di Brera won in the Cultural and Artistic Institutions category while the new International Honorary Members are the magazine of architecture, art and design Wallpaper* and the New York's MoMa.