Enterprise and culture:
Allegrini in Bologna to mark
25 years of Guggenheim Intrapresae
"Makers of culture. From the new Guggenheim Intrapresae model to new forms of business creativity." This is the name - translated into English - of the event that was held yesterday in Villa Guastavillani, home of Bologna Business School, as part of the celebrations for the 25th anniversary of Guggenheim Intrapresae, of which Allegrini is a member along with 21 other companies.
After an introductory address by Philip Rylands, Director of Peggy Guggenheim and Gabriele Corte, head of Area Italia for BSI bank, various talks followed: by Anna Zegna, president of Fondazione Zegna, Enrico Loccioni, President of Gruppo Loccioni, Giovanna Forlanelli, general manager of Rottapharm Biotech, Thomas Girst, global head of cultural engagement of the BMW group, Alessandro Chiesi, head of Europe for Chiesi Farmaceutici, and Michela Bondardo, creator of the Guggenheim Intrapresae project 25 years ago.
The central theme of all the talks was the link between enterprise and culture. The titles of some of the talks were: Over a hundred years of corporate culture; From scientific research to art; Philanthropy becomes entrepreneurship; Is Money the curse of art?; Social responsibility for Parma and its territory, beyond companies: the experience of "Parma, I'm with you!".